Home furniture industry in the US: interesting opportunities in a growing market


Valerio Sold Out

Recent interviews on Startup Lookup! have highlighted how the home automation industry is currently the most dynamic market segment in terms of R&D progress. Tech top players like Google have been continuosly investing in startups with disruptive solutions and innovative products. While TTIP negotiations are going on, unless some hard issues in specific agri-food products and other industries are really tough, US are confirmed as one of the most important international markets for the home and design products industry.

The overall market volume is now over 123 USD billions and is growing with an interesting 2% pace, fully recovering after the dramatic decrease during the 2007-2009 crisis. Great news especially for those suppliers (like many Made in Italy manufacturers exporting in USA) investing in quality and innovation for high end products. The chart below shows an interesting segmentation of the 2014-2018 sales forecast: the lighting products and outdoor…

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